T H E  M E D I A  W E B S I T E   O F   B E N T O N   P A R K   S C H O O L
home MS4 Exam Questions MS3 Specifications media texts representations audience
SEX Pronunciation: seks
Function: noun
   Middle English, from Latin sexus
Date: 14th century
1: either of the two major forms of individuals that occur in many species and that are distinguished respectively as female or male especially on the basis of their reproductive organs and structures

2: the sum of the structural, functional, and behavioral characteristics of organisms that are involved in reproduction marked by the union of gametes and that distinguish males and females.
 Sexual identity, especially in relation to society or culture.
What is Gender? Gender is the social dimension of being male or female. Gender identity is the sense of being male or female, which most children acquire by the age of three. Gender typing is the way society stereotypes males and females who have characteristics of the opposite gender. The social learning theory is the view of psychologists who emphasize behaviour, environment, and cognition as the key factors in development. Social learning theory and gender are intertwined. Most children grow up learning that as a male you do certain things and females do other things.
This from Echeat
It is important to understand gender as different from sexuality. Sexuality concerns physical and biological differences that distinguish males from females. Cultures construct differences in gender. These social constructions attach themselves to behaviours, expectations, roles, representations, and sometimes to values and beliefs that are specific to either men or women. Gendered differences—those that society associates with men and women—have no necessary biological component. Instead of biology, socially agreed upon and constructed conduct, and the meanings cultures assign to that conduct, constitute the area of gendered difference.
This from Answers.com
Some examples of gender characteristics :

   * In the United States (and most other countries), women earn significantly less money than men for similar work
   * In Viet Nam, many more men than women smoke, as female smoking has not traditionally been considered appropriate
   * In Saudi Arabia men are allowed to drive cars while women are not
   * In most of the world, women do more housework than men
What concerns us in Media Studies is the nature of the role the mass media play in affecting  how our society and individuals feel and think about gender. I have collected a number of mini statements about media and gender from U tube.Most ,but not all, of the contributors are women. I suggest viewing each clip with a classmate then have a quick discussion,perhaps make some quick notes, and then on to the next one.
- Assignment: The gender  we are given at birth, either being male or female. In this aspect, our genders are prescribed by the society in which we are born.

- Role: This is the set of behaviours, mannerisms, and other traits that society says we should express as part of our assigned gender.

- Identity: This is what we think our gender should be at any given time. Many people do not question their gender and let their assigned gender function as their identity.

- Attribution: This is the gender we assign people when we first meet them and is based on a set of cues that differentiate from culture to culture.
Magazine Covers has an excellent site, and very useful, should you choose to write about magazines or change in women’s magazines,click logo above, but before you go to their site look at the images below and see what changes you notice.
Two Vogue covers to talk about; the women are tucked behind what has been called a”hedge” of copy lines, they are dated a year apart but do they essentially differ?Is it a case of more repetition than difference. The two magazines below are given the full semiotic treatment HERE
If you go to this site they will make you a magazine cover with your image on it...
Well, we need a laugh sometimes.......

Women and weight:

gendered messages


magazine covers

This mag cover caused a fuss......
Why should that be?
Some technical stuff which may be helpful, precision of expression is always important and it’s fun to learn a new discourse. More excellent stuff on design also  HERE
Masthead (logo)  
The name of the magazine displayed in the typeface in which it is designed. This is the visual branding of the title and is often done in a specially designed typeface to be very recognisable and unique. The masthead is usually used on the contents page inside as well as the front cover, and as a logo for advertising and branding purposes

Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date

Main image  
In the case of this front cover there is a single image of the model Shania. The image is used in a classic way, the face is big enough to stand out on the news-stand, with the model making full eye-contact

Model credit  
This says: 'Shania: So hot.' It is unusual for such a credit to appear on a magazine front cover, but is done on fashion magazines. The photographer and model credit is usually on the contents page

Cosmopolitan magazine uses a lot of cover lines, which are distributed around the main image without detracting from it too much. A mistake often made with cover lines is that they run over an image that has a lot of colour changes, rendering the words invisible. This is a problem here with the red text on the hair and the smaller yellow text against Shania's skin

Main cover line  This is very large - taking up almost a quarter of the magazine cover - and comes in three layers, each with a different colour. It promotes the use of naked male centrefolds, a feature of Cosmopolitan in the UK since its first issue. Note the main cover line is positioned against the model's shoulder so it shows up clearly

Left third  
The left third of the magazine cover is vital for sales in shops where the magazine is not shown full-frontage. The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here, as are short cover lines that are easy to read

Bar code  
Standard bar code used by retailers

Selling line  Short, sharp description of the title's main marketing point (for Cosmopolitan: 'The world's No 1 magazine for young women') or perhaps setting out its editorial philosophy