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advertising and marketing
Analysis and evaluation of a current advertising or marketing campaign using the Key Concepts.

Marketing theory, principles and practice.

Analysis and evaluation of promotional and covert advertising techniques (e.g. sponsorship, product placement, public relations, plugs etc). Functions and purposes of different techniques.
The board say we must do the following:
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Politics and marketing (Role of spin doctors; images of parties and party leaders; political news management; debates around image v substance etc)

The impact of promotion, advertising and advertising funding upon media content.

Financial/ethical/professional/public service/audience debates around this issue.
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